|The Lily & Migs show at Boston Fashion Week|
You won’t find flashy names like Marc Jacobs or Tory Burch showing their collections at BFW. Instead, you’ll find established Boston designers like Michael DePaulo, Daniela Corte, Carter Smith and rising stars like Lily & Migs and Emily Muller.
One big addition to BFW ‘11 that has everyone jazzed: The TENT. One can certainly see why. The tent provides a central location, reminds us of New York Fashion Week and most importantly, sets the tone for exclusivity (cool kids only). If a front row is involved, people want to sit in it. There’s just something about getting past a velvet rope.
I was lucky enough to be on a few invite lists, and attended the Lily & Migs show in the tent. I figured a showing of fresh and young designs would be the perfect place to feel the pulse of fashion in the Hub.
The Faces of Boston Fashion
I don’t care about the boring Boston “celebrities” who married well and gained a permanent position on the Names page or the InsideTrack. These people are not Boston fashion.
So who is Boston fashion? They’re the gals and guys that get dressed with a purpose in this town. They’re blogging their brains out, sashaying through the South End, here for art school, makeup artists by day, bartenders by night, creating fashion in their dorm rooms, and bringing fashion into Boston’s board rooms. These clotheshorses are spending their hard-earned cash in Boston’s small boutiques, and primping for hours to show off their fab finds while hitting the Hub’s hotspots.
What makes this new class of Boston dwelling fashion lovers so different? Two words, one phenomenon: social media.
Much of Boston’s fashion community has come together through FB, Twitter, online invites and blogging. In a town where the big pubs are focusing on the Red Sox and local politics, fashion lovers here have taken it upon themselves to make fashion relevant.
The fabulous Aishah and Na’imah, co-owners of Heiress Boutique
Some even take it a bit further – these entrepreneurial types are launching start-ups, building I-phone apps, selling fashion out of trucks & trailers (Haberdash & The Fashion Truck), opening boutiques (Heiress Boston), cleaning out their closets and then swapping (Swapaholics) the old for the new.
And, I confidently believe all of the aforementioned individuals are hating on anyone involved in that stupid GQ article. So next time you find yourself defending Boston fashion, don’t even bother, these individuals must be stuck home on a Friday night sans internet connection.