|Photo: Terry Richardson for Equinox|
The ads feature scantily clad gaunt gals with “come hither” looks on their faces. You get the feeling that they’re about to hop onto more than an elliptical.
Now, let me be clear, I’m no prude, but these advertisements actually make me blush a little bit. I'm sure I'm not alone, the Boston gym is packed with a bunch of Volvo driving, Whole Foods shopping, lululemon wearing squares. I don’t know if the clientele in NYC, Miami and LA consists of off-the-clock Victoria’s Secret models and VIP cocktail waitresses but in Boston, it sure looks like a lot of accountants.
Well, apparently sex sells gym memberships to straight-edged yuppies. Who knew? Let’s work out! Check out all the ads in Refinery 29's slideshow.
Oh, and, I almost forgot, Happy Valentine’s Day from Equinox!